A Happy New Year to everyone who has visited this blog and to those who never have.
“Creativity is not about a fabulous end product. Rather, it’s about the process of discovery and having the freedom to explore different possibilities in an environment that is free of judgment. Unfortunately, with our preconceived notions of how things should be, adults can sometimes quash creativity before it has a chance to really blossom.” On […]
This follows my post where I talked about how freedom inhibits creativity. The point being that to create and to create with passion, it’s important to have a brief / structure / rules in mind. Many of you added to this with your comments and Krishna replied with a ‘longish’ and very interesting and insightful […]
Subu is a young copywriter I know. Brilliant. Whacky. Inspired. Fast. These are some words that describe Subu. He is known to generate ideas and concepts in a jiffy. And 8 out the 10 ideas are very ‘executable’. A few days ago, Subu got a creative brief from his account director. “Subu, we need to […]