• Articles
  • Six Creativity Busters And How To Avoid Them

    “Creativity is not about a fabulous end product. Rather, it’s about the process of discovery and having the freedom to explore different possibilities in an environment that is free of judgment. Unfortunately, with our preconceived notions of how things should be, adults can sometimes quash creativity before it has a chance to really blossom.” On […]

    By Arun Verma December 30, 2005 Leave a comment
  • Articles
  • The Devil’s Advocate vs The Creativity Angel

    This follows my post where I talked about how freedom inhibits creativity. The point being that to create and to create with passion, it’s important to have a brief / structure / rules in mind. Many of you added to this with your comments and Krishna replied with a ‘longish’ and very interesting and insightful […]

    By Arun Verma December 29, 2005 6 Comments
  • Articles
  • Constraints To Set You Free

    Krishna has a very interesting reply to my post on how freedom inhibits creativity. Taking examples from the music of Beatles and others, he talks about the importance of structure (and non-stucture) in the creative process. Read Krishna’s reply here.

    By Arun Verma December 29, 2005 Leave a comment
  • Cre8ive Ignition Articles
  • Stretch yourself

    Work hard. You’ll realise, that most of your creative challenges don’t work the way you want them to, because you spent only 9 minutes of the 10 that you had for it. That one minute or extra effort makes all the difference.

    By Arun Verma December 27, 2005 4 Comments
  • Articles
  • Freedom Inhibits Creativity

    Subu is a young copywriter I know. Brilliant. Whacky. Inspired. Fast. These are some words that describe Subu. He is known to generate ideas and concepts in a jiffy. And 8 out the 10 ideas are very ‘executable’. A few days ago, Subu got a creative brief from his account director. “Subu, we need to […]

    By Arun Verma December 26, 2005 10 Comments